Choosing the right foundation
Foundation: Many women won’t leave the house without it on – but we all like a different texture, consistency and finish to our foundations – and have specific requirements which differ as our skin changes and as we get older. For most of us, it is a huge booster for our confidence – the ultimate skin enhancer and imperfection smoother.
If you’re anything like me, you have a few foundations for different occasions, coverages and moods – or mix them to get your perfect finish. Many women I’ve come into contact with know exactly what they want from their foundation, but find it hard to find a dream product which covers all bases (pun intended!) So with this in mind, choosing the ‘perfect’ foundation can be quite a challenge – even if you know what you want. Here’s the low-down on the latest in skin-perfecting tints …
You might not have heard of Airbase yet – but it’s likely you will be reading a lot of gushing reviews about this stuff over the next few months. Airbase is a unique foundation featuring a blend of vitamins A and E – improving the overall tone and elasticity of the skin easily smoothing over fine lines. For this reason, this is a fab choice for anybody concerned about ageing skin which is often difficult to match to a foundation as by nature, many tend to dry the skin and emphasise lines rather than conceal them. This foundation is specially designed to be used with an airbrush machine – but you can also use traditional methods such as a brush to smooth it onto your face.
Versatile mineral foundation has seen a rise in popularity with an increasing number of people concerned over the various toxins and chemicals they are putting on their face on a daily basis. It also offers a simple, quick application and natural finish – both of which are popular with younger and older markets alike. It can also be used over a liquid to set if dusted lightly. The likes of Bare Minerals have always dominated the market with Mineral, with cosmetics heavyweights such as MAC and Bobbi muscling in with their own versions. Now however there’s a serious competitor on the scene – as Sheer Cover Studio releases a range of products including a comprehensive kit which allows you to cover imperfections and smooth skin without clogging pores with toxins and chemicals.
Renowned professional make-up artistry house Illamasqua are the masters of the luminescent, rich-coverage skin-finish foundations famed for their smooth, luxurious finish. Liquid foundation is the most popular type of coverage, closely followed by powders – and this is something they excel at in both areas. Illamasqua’s latest liquid foundations have garnered plenty of positive reviews in the press – particularly attributed to their luminescent, ‘natural look and feel’ qualities. The Powder Foundation compact (which features in their fab ‘Skin Trinity’ set) with micro-fine particles to offer a velvety matte finish, is ideal on its own for lazy Sundays and on top of make-up as a setting agent. Skin Base is also a fantastic choice for everyday and for bridal make-up alike – with a fresh, dewy finish promising long-lasting, all day (and night) coverage.
MAC are arguably still the industry favourites for women of all ages when it comes to cosmetics – yet many still remain divided over their foundation range. When you mention MAC make-up to women, all are excited, but when you start to talk about foundations, differing opinions arise. I’ve met a lot of women over the years who have complained that MAC foundations are too heavy for them, are drying, and that they also find it difficult to find the right colour. Having worked on counters myself a fair few years ago, I reckon this is more down to the person matching than an issue with any of their products. Professional make-up artists use MAC extensively for photo-shoots, weddings and other special occasions – so with that in mind, it’s more down to the foundation you choose and the person who helps you choose it. MAC’’s new waterproof offering is simply incredible – offering the seemingly impossible with moisturising and shine diffusing qualities rolled into one, making it suitable for both oily and dry skin. All this, and it’s waterproof too.